You can improve the performance
of every employee in your workforce
– for less than $19 each

I guarantee it!

Dear Fellow Business Person,

Your workers are your company’s most important resource — and your entire company’s success and your personal success — depends on them. They’re the ones producing the products. They’re the ones serving the customers. They’re the ones out in public — representing you.

And if they’re not constantly working at their best — with their best attitudes, and at the peak of their skills — then the whole company struggles. You struggle.

One of the most unrelenting challenges you (and every other manager or owner) face is figuring out how to keep all your employees working at full capacity and top efficiency.

Job training is only half of it.

Like most successful business people, you probably spend a lot of time and money training your workers in the mechanics of doing their tasks. How to operate their equipment, run their computers, follow and maintain your company’s systems and procedures.

And that kind of training is critical. But it’s also only half the answer.

Because no matter how much your employees know, if they don’t have the right attitudes then all the skills-training in the world is just going to waste your company’s money.

The secret is motivation.

What makes somebody do a good job? Simple: they have to want to do a good job.

Yeah, it sounds simple. But you and I know that actually motivating employees is the most difficult task a manager faces. Look at it realistically: how can your workers honestly feel like what they’re doing really matters in the grand corporate picture?

You know it matters. You know that every employee matters. You know that, like the cells of a body, every employee’s contribution is important to the success of the whole company. That when one employee does a good job, everyone benefits. And that when one doesn’t, everybody suffers.

Unfortunately, you can tell that to your workers over and over again — but it doesn’t seem to stick.

Why? Because just telling them doesn’t get the message across. For that message to have an impact — an effect — you have to get every one of your people to understand it, feel it, and take ownership of it.

What you need
is a different kind of employee training product.

I’m writing today to tell you about a new employee-training product — a product that, for less than $19 per worker, can enhance the performance of your entire workforce. I guarantee it.

It’s a book. A simple, lightweight, easy to read, straightforward little book called Water Cooler Wisdom. This book has changed the lives of thousands of business people — workers, managers, and owners alike.

Why? Because this book does something that no other training product does — no other book, no other video tape, no other course, no other seminar, no other anything.

It makes your workers want to do a better job.

First, Water Cooler Wisdom
teaches your people what “doing a good job” is.

Do you assume that all your employees know what “doing a good job” means? If you make this assumption, your company could be financially suffering. Badly.

Why? Because the truth is, some workers don’t know the first thing about the fundamentals of business — what a company is, the role of a manager and co-workers, the importance of quality, the value of feedback, the benefits of training...

It might sound simplistic, because these concepts are second nature to you. But many workers have never been taught these basic business principles. I’d be willing to bet, for example, that your company has employees that don’t take seriously, the fact that everything they do at work – individually, with their co-workers, and for their customers – affects your company’s bottom line. And therefore affects their own paychecks!

Making sure that every employee knows the basics has benefits that go well beyond the obvious. For one, teaching someone in detail what "doing a good job" means usually bolsters their confidence. Why? Because only when someone knows what's expected can they feel confident in their ability to perform — and be willing and likely to perform the way you need them to.

The other big benefit is improved internal communications. Good communications are the groundwork for success within any company; and they start by taking nothing for granted.

Water Cooler Wisdom “levels the playing field” of your company's communications by making sure that everybody has the same basic information: owners, managers, and workers.

And when everybody starts with the same information and assumptions, then your company can work as an efficient, effective team toward achieving its commonly known set of goals.

Second, Water Cooler Wisdom
brings alive the personal benefits of doing a good job.

Motivation is often just a matter of “enlightened self-interest”: if someone sees a personal benefit in doing something, they’re usually willing — even eager — to do it.

Water Cooler Wisdom makes your workers understand that helping your company equals helping themselves.

On every page, Water Cooler Wisdom explains and reinforces the emotional rewards of doing a good job. It helps your workers look forward to the feelings of satisfaction, pride and self-esteem that come from working at their best.

And it helps them anticipate the more tangible benefits of mastering concepts like effective communication, following up, punctuality, honesty, prospecting, perseverance, personal growth... benefits that include a more comfortable working environment, more satisfied customers, increased sales, a stronger company, a more reliable paycheck, and a more secure job.

Third, Water Cooler Wisdom
reminds people how to use their most important skills.

I’ve worked for years both as a manager in industry, consultant, and as an employee trainer. And over and over again, I've seen that one fact of human nature keeps showing up: when people get stressed, they forget the basics.

In the hubbub of a busy workday — when deadlines are looming and phones are ringing and clients are clamoring — everybody (you, me, everybody) has a tendency to lose sight of the fundamentals of what we’re doing and why we’re supposed to be doing it.

Even the most knowledgeable and experienced among us sometimes forget that we’re really there to serve our customers. We forget that our co-workers are our allies. We forget to be proactive. We forget the value of delegating. We lose self-confidence. We forget to smile.

I don’t know why it happens; but that doesn’t matter. What matters is, it’s easy to fix! How? Ideally, everyone would have a personal manager always at their side — to calm, coach and counsel them with the right reminders and encouragements. Most of us can’t have that though; because most companies can’t afford it.

But what most companies can afford — and what every worker can have — is a personal copy of Water Cooler Wisdom. Like a good manager, Water Cooler Wisdom offers handy, reliable reminders about the specific skills each of us needs to remember in times of stress.

Like a team of good managers, Water Cooler Wisdom gives every employee a firm nudge in the right direction, and a supportive pat on the back.

It is 50 crucial business concepts, presented clearly and simply
— and each takes less than 1 minute to read!

Water Cooler Wisdom isn’t a big thick manual, or an abstract, academic textbook. It’s a simple pocket guide — a pocket guide to more success at work — that every worker can easily read, understand, and use.

It describes the 50 most important business and organizational concepts for every company doing business today. None of the concepts is in any way new or controversial; it’s all just good, straightforward business sense. And that’s this book’s strength: Water Cooler Wisdom gives every worker the nuts-and-bolts information they need to know and remember. And it motivates them to use it, every day.

The concepts in Water Cooler Wisdom are divided among seven categories (a handy arrangement for training sessions): Knowing Your Organization, Developing Sales, Customer Service That Works, Communicating Effectively, Becoming More Productive, Attitudes That Work, and Measuring And Analyzing Your Performance.

Each concept is covered entirely in one page. The page includes: •A clear definition of the concept — in real, everyday language. •Simple, step-by-step “What To Do” instructions. •A “Why To Do It” explanation of the reasons and motivations behind the concept. •And a brief “Reminder” that sums up the big idea. As a reinforcement, every concept is accompanied by a memorable proverb or saying — which gives your workers another way to understand the concept, and strengthen their connection to it.

And at the end of each section are workbook pages to help identify practical improvements for your organization that you can put to use — immediately.

In all, each concept in Water Cooler Wisdom takes less than 1 minute to read. And the whole book takes less than an hour.

Simple presentation, potentially significant results.

Water Cooler Wisdom might look like a simple book of simple ideas — but its impact on your workers and your business will be anything but simple.

If you give every worker a copy of Water Cooler Wisdom and each of them reads it just once, here’s the potential for them:

• Your workers will be grateful — because you’ll be giving them a gift that demonstrates your appreciation, your concern, and your support.
• Your workers will be more confident — because by learning exactly what they’re expected to do, and how to do it, they’ll know they have the ability to deliver.
• Your workers will be more energized and motivated — because they’ll understand that good performance not only feels good, it benefits them directly.
• Your workers will do a better job — because they’ll understand how to, be more confident that they can, and be more personally motivated to do it.

If you give every worker a copy of Water Cooler Wisdom and each of them reads it just once, here’s the potential for your company:

• Your company will have a more pleasant and smoother-running work-place with better communications and teamwork — because everyone will have the same understanding of the company’s basic needs and expectations.
• Your company will have a happier and more productive workforce— because people will be working from personal motivation, rather than just because they've been told to.
• Your company will have more repeat business from more satisfied customers — because your workers will be serving your customers in ways that are more meaningful.

— and, for all those reasons listed above —

• Your company will have a stronger, healthier bottom line.

And the benefits of using Water Cooler Wisdom
can last indefinitely.

Most training has one big drawback: it doesn’t last. Whether it’s a one-hour speaker, a weekend workshop, or a month-long course, the impact of the training — especially the motivational impact — tends to dwindle as time passes. You get a big benefit at the beginning and then a rapidly diminishing return — so you have to spend the money all over again... and again... and again...

But the benefits of Water Cooler Wisdom continue over time — because that’s how the book is designed: to be used over and over again. Sure, someone might read it just once and then never look at it again; and for that worker, the impact will probably dissipate. But most of your workers will want to refer to it repeatedly. Why? Because Water Cooler Wisdom helps people feel good about themselves and the job they’re doing — and that’s exactly how most people want to feel all the time!

Most of your workers will use Water Cooler Wisdom as a reference and reminder guide to the skills they sometimes forget to use. They’ll use it like their own perfect manager: to whisper the right advice and encouragement in their ear at the times they need it most.

And so for every employee who has and uses a copy of Water Cooler Wisdom, the value and the benefits (like those of any good, basic reference book) will last literally as long as the paper the book is printed on!

All this education, all this motivation, all this reward...
for less than $19 per worker.

What’s the value to your company of just one more motivated worker? What’s the value of one worker who — perhaps for the first time — really understands what your company expects; who understands the importance of working with peak skills and to the best of his or her ability? What’s the value of one worker who is more motivated from within, and who wants to do the best possible work — not only for your company, but also for him or herself?

Imagine the improvement in that worker’s attitude, and the increase in their effectiveness and productivity.

Imagine the impact that worker is going to have on every other worker he or she comes in contact with.

Imagine the appreciation of that worker’s customers, and those customers’ appreciation of your company.

Ask yourself the value of all that to your company. And I believe that the price of $18.95 per worker (or significantly less, in volume) is not only going to look small to you — it’s going to look necessary.

Water Cooler Wisdom works on its own: as soon as people begin reading it, it has a positive effect. So if your workers read Water Cooler Wisdom just once, that’s great. If they read it and then refer back to it when a specific problem comes up — that’s even better.

Even better still would be to use the workbook pages and incorporate Water Cooler Wisdom into formal training sessions. You don’t need to be an experienced trainer. Instructions are right in the book!

The instructions in Water Cooler Wisdom offer you three different ways to use it — depending on your style and available time. You will learn:

•How to give your workers their copies of Water Cooler Wisdom so that they will be well received. •How to communicate regularly with your workers about specific issues that are important to your company. •How to facilitate meetings with your workers to discuss these issues. •How to get your workers involved in finding the right solutions. •And how to create and implement those solutions.

Your satisfaction is fully guaranteed.

Water Cooler Wisdom works. It’s too good not to. It’s too fundamental, too necessary, too right-to-the-point.

And unlike most training books available, Water Cooler Wisdom is written specifically for the workers. And because it is, workers respond to it. I’m sure you’ll recognize that fact the minute you pick up a copy and read it.

I’m so sure, in fact, that I’m going to make you this guarantee: Buy Water Cooler Wisdom for yourself and all your workers. Read it. Use it. If you don’t think Water Cooler Wisdom offers the potential for significant improvement in the motivation and performance of your workforce, return any or all of the books in their original condition within 30 days, and we'll refund their full purchase price.

If you’re looking for a clear, concise, easily understood
training guide - Water Cooler Wisdom is the best!

"The Quick Tips in Water Cooler Wisdom are providing our workers with a better understanding of overall business and how our company runs. They like this book so they use it over and over. We are seeing positive performance improvements. Our eighty-one copies are a great employee development investment." D. G., Principal, hi-tech electronics manufacturer

Water Cooler Wisdom will be a dividend-returning investment in your workers and your company. Your people will like it, they'll use it, and it will get results. And the sooner you order your copies, the sooner you’ll that see for yourself.

Please be sure to order today. You deserve it, and your workers and customers deserve it too!

Sincerely, Scott Delman president of ClientKeep Inc. author of Water Cooler Wisdom

P.S. Remember, most people don’t work up to their potential because they’re not reminded about what that potential is — and they’re not motivated to reach for it. Part of your job as a business manager or owner is to remind, motivate, and support your workers in their quest for personal fulfillment and excellence. Their good work helps ensure the strength of your company and your paycheck.

Giving every worker a copy of Water Cooler Wisdom helps you do your job better by helping your workers do theirs.

And at less than $19 apiece — satisfaction guaranteed — it’s too valuable not to try.